Medical science has yet to isolate the specific germ, spore, or neurofungus that transforms normal earthlings into Californians, but the existence of such a metaphysically virulent organism can and must be inferred through indirect measure. A state populated by a virus-borne colony from the future sounds like just the kind of thing a Californian would believe, but if we calmly inventory California’s contributions to planetary civilization, the mind-virus hypothesis begins to make a frightening kind of sense.
--The California Bug, Howard Rheingold
As a Californian, I'll buy that. California isn't so much a state as a state of mind, and one that is firmly focused on the future. Strike the motherload, make it as a movie star, or build it faster, smaller, sexier in aerospace or silicon valley. A culture requires some sort of mythological wellspring, and CA's can be seen in every raygun gothic gas station, ballardian interchange, or hopeful tech start-up. We Believe in Tomorrow.
The California Dream is similar to, but not the same as the American dream. Hard work and virtue aren't at all necessary in the Golden State. What matters is creativity, vision, and just a slight edge of madness. We don't work hard because we want to make it, or rise above our humble origins, we do so because we must, because we are driven by a primal urge that we do not fully understand.
Where was I going with this? I don't really know. Maybe Science Island, a deliberate organization of people with a clear myth about the Future. We are the carriers of a Mind Virus, find others, infect them, spread the meme.