Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

20130516

Google's Mad Scientist Island

Google's I/O 2013 conference was yesterday, and the tech journalistic consensus is trickling in. In terms of specific product launches, there's nothing with the "wow" factor of last year's Google Glass, but according Lance Ulhoff , "Google’s worldview is finally coming into focus. The tenuous threads that connect these dozens of different applications and services are strengthening and gradually being pulled closer together. Underneath it all is Google’s vast web of information and smarts, which is all about us." Google's products are getting sleeker, more graceful, less skeumorphic. I might even go so far as to say 'intuitive and emotional'. (A skeptic might say 'intrusive and creepy')

The highlights were in the post-keynote by Larry Page.

 First, "We should be building great things that don't exist." This is a pretty cool sentiment, particularly from a company like Google, which combines massive size with a desire to innovate. I'm reminded a little of classic era Bell Labs and Xerox PARC, where a steady cashflow from telecoms/office machines went to support radical ideas in electronics and personal computing. Google's search/advertising business gets us wearable computers and self-driving cars.

Second, Larry Page wants earth to have a mad scientist island . This is the !!! moment of the conference, and honestly, I'm not sure what to think, which is why I want to run this by you guys.

Personally, I agree with Page that research is slowed by laws and regulations, but the effect is probably not as big as he thinks. What really slows research down is our species innate conservatism. On the business side, this is exemplified by demands from Accounting and Marketing that the new product be profitable and interoperable with older versions of the system back to 19xx. On the academic side, it's the publish-or-perish paradigm, which has researchers focused on "do-able" projects as opposed to "needs-to-be-done" projects.

It'd be nice to start with a clean slate, without the pressure to make everything make work with existing systems, conform to building codes, or have to make money or sense this year. But I think that such a place, if it existed, would need oversight. The planet would be rightfully concerned if Mad Scientist Island started dumping toxins into the environment , or systemically violating human rights . Independent research enclaves could be a great idea-if they could be inspected without destroying their unique culture.


20110927

The Lanier Effect

You're probably familiar with Jaron Lanier. VR pioneer, musician, author of You Are Not a Gadget and far too many articles to mention. He's also the inspiration for the Prevail Scenario in Radical Evolution, and the Prevail Project in general. And more recently, he has an hour long interview over at edge.org.

The interview and transcript is far too complex to be summarized here, but Jaron attempts to get at this very basic question: if the internet was supposed to connect people, get them access to information and the levers of power, and make the world better, why do people feel less secure and less wealthy today? It's because we're giving up our data, our decisions, and our integrity in the name of efficiency and internet fame, without asking if those are durable goods.

What you have now is a system in which the Internet user becomes the product that is being sold to others, and what the product is, is the ability to be manipulated. It's an anti-liberty system, and I know that the rhetoric around it is very contrary to that. "Oh, no, there are useful ads, and it's increasing your choice space", and all that, but if you look at the kinds of ads that make the most money, they are tawdry, and if you look at what's happening to wealth distribution, the middle is going away, and just empirically, these ideals haven't delivered in actuality. I think the darker interpretation is the one that has more empirical evidence behind it at this point...

And so when all you can expect is free stuff, you don't respect it, it doesn't offer you enough to give you a social contract. What you can seek on the Internet is you can seek some fine things, you can seek friendship and connection, you can seek reputation and all these things that are always talked about, you just can't seek cash. And it tends to create a lot of vandalism and mob-like behavior. That's what happens in the real world when people feel hopeless, and don't feel that they're getting enough from society. It happens online.


What does Jaron see as the way out? Well, you'll have to read the article to find out.


20110629

The Devil is in the Assumptions

Google just came up with a report on the potential of clean energy technology, which has received some fairly rapturous coverage in the environmental press. The key insights of the report, as follows:

  • Energy innovation pays off big: We compared “business as usual” (BAU) to scenarios with breakthroughs in clean energy technologies. On top of those, we layered a series of possible clean energy policies (more details in the report). We found that by 2030, when compared to BAU, breakthroughs could help the U.S.:
    • Grow GDP by over $155 billion/year ($244 billion in our Clean Policy scenario)
    • Create over 1.1 million new full-time jobs/year (1.9 million with Clean Policy)
    • Reduce household energy costs by over $942/year ($995 with Clean Policy)
    • Reduce U.S. oil consumption by over 1.1 billion barrels/year
    • Reduce U.S. total carbon emissions by 13% in 2030 (21% with Clean Policy)
  • Speed matters and delay is costly: Our model found a mere five year delay (2010-2015) in accelerating technology innovation led to $2.3-3.2 trillion in unrealized GDP, an aggregate 1.2-1.4 million net unrealized jobs and 8-28 more gigatons of potential GHG emissions by 2050.
  • Policy and innovation can enhance each other: Combining clean energy policies with technological breakthroughs increased the economic, security and pollution benefits for either innovation or policy alone. Take GHG emissions: the model showed that combining policy and innovation led to 59% GHG reductions by 2050 (vs. 2005 levels), while maintaining economic growth.
Well, hot damn. That's some good outcomes. All we need is a carbon price, some deployment policy, and a couple of scientific breakthroughs, and we can save the world and get rich at the same time. Well, I was feeling cynical, so I decided to look at exactly what breakthroughs we might need. Google was nice enough to publish it's data in Appendix C, so please turn down there, and look at solar PV. Google has the 2010 overnight capital costs--what it takes to build an electrical plant, at $4000/kW. The breakthrough scenario has that solar PV at $1000/kW in 2020. Batteries are another core technology for electric vehicles and grid-scale storage. Right now, Google has batteries at $500/kWh, and in their good scenario, $100 kWh in 2020. Other clean energy technologies see slightly smaller, but similar three or fourfold decrease in price in just a decade, along with major increases in reliability and lifespan. Now, I won't go out and say that those kinds of cost reductions are impossible, since prediction, especially about science and technology, is very hard. But in the case of solar PV, it would be about an improvement an order of magnitude better than what was seen in the past decade. In many cases it appears that we may be approaching limits imposed by the cost of raw materials: silicon, cobalt, lithium, steel, and rare earth metals. Without a better idea of what scientific breakthroughs are needed, or how those breakthroughs could be achieved, Google's report should be taken with a large grain of salt.